http://andrewjameslockhart.com/2008/05/21/five-reasons-why-some-agencies-have-difficulty-doing-interactive/ Mon, 24 Oct 2011 09:58:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://andrewjameslockhart.com/2008/05/21/five-reasons-why-some-agencies-have-difficulty-doing-interactive/comment-page-1/#comment-44 Mr. Kappapas Thu, 22 May 2008 18:06:25 +0000 http://andrewjameslockhart.com/2008/05/21/five-reasons-why-some-agencies-have-difficulty-doing-interactive/#comment-44 I have to say, I couldnt agree more. There are a number of different things you need to keep in mind when you are hiring an "agency" to handle the stewardship of your brand. However far too many times the "agency" assumes ownership and just as they seem unprepared to share credit with partners they are certainly, and deathly, afraid of not being in control of the conversation between consumers...but you're right, that fight is over and the days of TOP down Creative are long gone. Well DONE!!! I have to say, I couldnt agree more. There are a number of different things you need to keep in mind when you are hiring an “agency” to handle the stewardship of your brand. However far too many times the “agency” assumes ownership and just as they seem unprepared to share credit with partners they are certainly, and deathly, afraid of not being in control of the conversation between consumers…but you’re right, that fight is over and the days of TOP down Creative are long gone. Well DONE!!!

]]>