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	<title>Comments on: iTunes, Pirates and Streaming</title>
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		<title>By: Andrew Lockhart</title>
		<link>http://andrewjameslockhart.com/2008/10/03/itunes-pirates-and-streaming/comment-page-1/#comment-404</link>
		<dc:creator>Andrew Lockhart</dc:creator>
		<pubDate>Mon, 06 Oct 2008 19:38:57 +0000</pubDate>
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		<description>My music consumption has fundamentally changed. I do not buy or own any music. I do not pay for music with money, I pay for it solely with my attention. Previously, if I bought music (a CD or from iTunes), I would feel obligated to get value out of it by giving it several listens. Now because I have no upfront investment, I am less likely to pay attention to music that needs to grow on the listener.</description>
		<content:encoded><![CDATA[<p>My music consumption has fundamentally changed. I do not buy or own any music. I do not pay for music with money, I pay for it solely with my attention. Previously, if I bought music (a CD or from iTunes), I would feel obligated to get value out of it by giving it several listens. Now because I have no upfront investment, I am less likely to pay attention to music that needs to grow on the listener.</p>
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		<title>By: Mike</title>
		<link>http://andrewjameslockhart.com/2008/10/03/itunes-pirates-and-streaming/comment-page-1/#comment-403</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 06 Oct 2008 16:53:44 +0000</pubDate>
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		<description>Hmmm, okay. My only point was that winners are seldom first. And your music consumption hasnt changed in the least...the delivery mechanisms have. Cars today are fundamentally different (all but the interface) than they were 40 years ago, but we still use them to do exactly the same thing.</description>
		<content:encoded><![CDATA[<p>Hmmm, okay. My only point was that winners are seldom first. And your music consumption hasnt changed in the least&#8230;the delivery mechanisms have. Cars today are fundamentally different (all but the interface) than they were 40 years ago, but we still use them to do exactly the same thing.</p>
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		<title>By: Andrew Lockhart</title>
		<link>http://andrewjameslockhart.com/2008/10/03/itunes-pirates-and-streaming/comment-page-1/#comment-402</link>
		<dc:creator>Andrew Lockhart</dc:creator>
		<pubDate>Sat, 04 Oct 2008 18:30:22 +0000</pubDate>
		<guid isPermaLink="false">http://andrewjameslockhart.com/?p=93#comment-402</guid>
		<description>Jobs was only a touchpoint because my friend’s comment about him triggered the train of thought. This was in no way an attack on Jobs (I don’t even know if the quote that triggered this can actually be attributed to Jobs). The main point I was trying to make was how quickly and seamlessly my music consumption has transitioned from downloads to streaming (and how quickly it could transition to something else).

“Who cares what’s next? As long as you know how to market it when you see it.” I only partially agree with that sentiment. I agree you may not need to figure out what’s next first, but you cannot be far behind and you certainly do need to care or you will never be able to catch up, no matter how strong your marketing machinery is.

I would agree that ubiquitous computing and commoditized bandwidth are both far from new in theory, but they have a long way to go before we see them realized in practice. However, I do believe the explosion of streamed content as a primary form of consumption signifies a major milestone in the beginning of that realization.</description>
		<content:encoded><![CDATA[<p>Jobs was only a touchpoint because my friend’s comment about him triggered the train of thought. This was in no way an attack on Jobs (I don’t even know if the quote that triggered this can actually be attributed to Jobs). The main point I was trying to make was how quickly and seamlessly my music consumption has transitioned from downloads to streaming (and how quickly it could transition to something else).</p>
<p>“Who cares what’s next? As long as you know how to market it when you see it.” I only partially agree with that sentiment. I agree you may not need to figure out what’s next first, but you cannot be far behind and you certainly do need to care or you will never be able to catch up, no matter how strong your marketing machinery is.</p>
<p>I would agree that ubiquitous computing and commoditized bandwidth are both far from new in theory, but they have a long way to go before we see them realized in practice. However, I do believe the explosion of streamed content as a primary form of consumption signifies a major milestone in the beginning of that realization.</p>
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		<title>By: Mike</title>
		<link>http://andrewjameslockhart.com/2008/10/03/itunes-pirates-and-streaming/comment-page-1/#comment-400</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Sat, 04 Oct 2008 17:01:58 +0000</pubDate>
		<guid isPermaLink="false">http://andrewjameslockhart.com/?p=93#comment-400</guid>
		<description>Using Jobs as a touchpoint (heart attack or not) indicates a complete lack of understand of Jobs, his legacy and Apple. He has never figured anything out first...he is a marketer, plain and simple and packages ideas and trends into fetishes. Jobs does what young &quot;change agent&quot; lions NEVER do. He focusses on the wetware not the netware!!! People who out tech first in trying to suss out opportunity are limiting their opportunities. Jobs IS the consumate pirate and always bets on people, stealing tech and trends and marketing the shit out of it. Who cares what&#039;s next? As long as you know how to market it when you see it. Ubiquitous computing and commoditized bandwidth...is far from new.</description>
		<content:encoded><![CDATA[<p>Using Jobs as a touchpoint (heart attack or not) indicates a complete lack of understand of Jobs, his legacy and Apple. He has never figured anything out first&#8230;he is a marketer, plain and simple and packages ideas and trends into fetishes. Jobs does what young &#8220;change agent&#8221; lions NEVER do. He focusses on the wetware not the netware!!! People who out tech first in trying to suss out opportunity are limiting their opportunities. Jobs IS the consumate pirate and always bets on people, stealing tech and trends and marketing the shit out of it. Who cares what&#8217;s next? As long as you know how to market it when you see it. Ubiquitous computing and commoditized bandwidth&#8230;is far from new.</p>
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