SXSW Interactive – Jane McGonigal Keynote
27 Mar
I went into this keynote with no expectations, having never heard of either Jane McGonigal or Alternate Reality Gaming (for a great example of ARG, check out World Without Oil, one of Jane’s creations) before. In fact, I was debating whether or not to go to this or Secrets of JavaScript Libraries. However, I found this event to be unequivocally, the most inspiring and eye-opening event I attended during SXSW.