Obay – A Missed Opportunity
25 Feb
In the last week or so, satirical ads with some amazingly terrible stock photography for a pharmaceutical product called Obay have been popping up all over Toronto. The ads have generated considerable buzz in the blogging community (Torontoist, Buzz Canuck and NOTCOT to name a few). While I have my doubts about the overall communication strategy (I’ll reserve judgement until the big reveal), there was definitely a major opportunity missed in not taking this viral campaign online from launch. As a commenter writes on a Flickr photo of one of the ads, “I’d be interested to know more about who’s doing it, surprised there’s no website address included.”